Ashwini Vaishnaw, Minister of Electronics and Information Technology and Communications, is scheduled to launch a comprehensive campaign plan, ‘Digital Payments Utsav’ on Thursday.
To promote Digital Payments across the country, a comprehensive campaign, Digital Payments Utsav, has been planned between 9th February and 9th October this year to celebrate the ‘Azadi ka Amrit Mahotsav’ and G20 Presidency.
The Ministry of Electronics and Information Technology said “as India celebrates ‘Azadi ka Amrit Mahotsav’ and ‘G20 Presidency’, MeitY endeavours to increase the access to easy and convenient digital payment solutions to all citizens, with particular focus on inclusion of the hard-to-reach geography and population, including small merchants and street vendors.
Accordingly, a comprehensive campaign ‘Digital Payments Utsav’ planned during 9 February to 9 October 2023, in coordination with all stakeholders for promotion of digital payments across the country, with particular focus on G20 Digital Economy Working Group (DEWG) event cities, namely Lucknow, Hyderabad, Pune and Bengaluru”.
The event will witness the release the G20 co-branded QR code, a Coffee Table Book showcasing India’s journey global leadership in digital payments and digital inclusion, launch of innovative products from various banks that makes digital payments simplified and easy to use, flag off of Digital Payment Sandesh Yatra with the aim to make citizens aware about various digital payments solutions and sensitize them about security and safety of digital payments, and DigiDhan awards for top performing banks in digital payments space.